Selling a Home in the Winter

Traditionally, spring is the most popular time to sell your home. In the winter, temperatures start to drop, people begin hunkering down, and home sellers see fewer buyers and lower offers. 

However, like most things last year, the real estate market continues to be different in 2021. In fact, cold temperatures are unlikely to put a damper on this hot seller's market! Low inventory, low-interest rates, and a rash of serious buyers who want to upgrade their homes as soon as possible have created the perfect situation for would-be sellers. 

While the odds are certainly in your favor right now, there are a few things you can do to help you get the most out of your winter home sale. Start with these six tips. 

1. Get Your Pricing Right
   You might think the current economy would require you to price your home on the lower end, but that's not the case at all! In fact, listing prices have skyrocketed. Pent-up demand and a low inventory of homes for sale have combined to push home prices up. This means you're more likely to get offers at or above your asking price. It's always a good idea to work with a qualified real estate agent who can help you choose the perfect price point for your home before you list it. 

2. Make Sure Your Home is Ready
   Most of today's buyers are looking for a move-in ready home. Few people are going to be excited about having to start a renovation or remodel in the middle of winter, so if you're looking to sell now, make sure your home is turn-key. If you can make some small repairs and upgrades before you list, it will improve your home value and justify a higher price. 

3. Highlight In-Demand Features
   Buyers' needs have changed since life has shifted towards spending more time at home. Now, more than ever, people are looking for homes that have plenty of space, privacy, and flexibility. If your home has a great backyard or a room that can convert to a home office or classroom, make sure your real estate agent highlights these features both in the listing and during showings. 

4. Provide Virtual Tours
   Many potential buyers are hesitant to visit a home in person unless they're already sure they love it. This means the virtual tour is now one of the most important tools for marketing your home. Finding an agent who is an expert at creating an online presence will help you attract more potential buyers and get better offers.

5. Take Your Time
   The current market conditions make it likely that you'll receive multiple offers on your home, possibly even at the same time. For this reason, it's smart to take your time before accepting an offer. Usually, you'll have 24 to 48 hours before you have to reply. Jumping the gun too soon could result in you leaving a nice chunk of change on the table. 

6. Plan on a Remote Closing
   It's in your best interest to keep everything as remote as possible, including the closing. Not only does a remote closing help you reduce contact, but it's also far faster and more convenient. Remote closings and the use of electronic signatures have become an accepted practice in almost every state now, so plan on taking advantage of this if you can. 

If you've been thinking about listing your home, now is the perfect time to do it. Follow these tips, and there's a good chance you'll have your home sold for a price you love before the spring flowers start to bloom.

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